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In Focus

Focus Fox breaks down the latest in synthetic audiences, campaign testing, and smarter marketing

Testing a Campaign Message Before You Spend a Dollar

August 27, 2026

Are AI Focus Groups Credible? How We Think About Rigor and Its Limits

August 11, 2026

The Must-Have College Dorm and Tech Items for Fall 2026

August 3, 2026

AI Focus Groups vs. Traditional Focus Groups: A Practical Comparison

July 24, 2026

Why You Might Hesitate Before Your First Focus Group (And Why You Shouldn’t)

June 22, 2026

The Decision You Keep Not Making

June 16, 2026

The Difference Between a Research Tool and a Decision Platform

May 28, 2026

The Most Artificial Thing in Market Research Isn’t AI

April 3, 2026

What Is a Focus Group and Why Modern Marketers Still Need Them

April 3, 2026

Before You Say It, Test It: Why Synthetic Audiences Are About to Change How Marketing Decisions Get Made

April 1, 2026

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