Core
For individuals getting started
$125
/month
billed annually at $1,499/year
Everything in One Time Use, plus:
Growth
For growing teams & agencies
$250
/month
billed annually at $2,999/year
Everything in Core, plus:
Core
For individuals getting started
$149
/month
billed monthly
Everything in One Time Use, plus:
Growth
For growing teams & agencies
$299
/month
billed monthly
Everything in Core, plus:
One Time Use
Single project, instant insight
$99
one-time payment
1 focus group (single use)
Up to 7 AI personas
Scenario-aware personas
Real-time transcription
AI insights report (standard)
Demographic targeting
The math is simple.
A traditional focus group costs $8,000 – $50,000 and takes weeks to organize.SmartFocus delivers comparable depth in minutes.
Traditional Focus Group
$15,000+
per study, 4-6 weeks lead time
Online Survey Platform
$3,000+
per study, surface-level data only
SmartFocus.AI
$99 - $449
per month, unlimited depth, instant results
Features
Compare Our Plans and Find Yours
SmartFocus gives you everything you need for fast, reliable insights at scale.
Features
One Time Use
Core
Growth
Pro
Concurrent Focus Groups
1
1
Up to 3
Up to 5
Focus Group History
-
✓
✓
✓
AI Personas Per Group
Up to 7
Up to 7
Up to 7
Up to 12
Scenario-Aware Personas
✓
✓
✓
✓
Custom AI Personas
-
-
✓
✓
Demographic Targeting
Basic
Advanced
Advanced
Advanced
Real-Time Transcription
✓
✓
✓
✓
AI Insights Report
✓
✓
✓
✓
Report Length & Format Options
-
✓
✓
✓
Cross-Study Comparison
-
✓
✓
✓
Post-Focus Group Research
-
-
✓
✓
PDF & CSV Export
✓
✓
✓
✓
Printed Transcripts
✓
✓
✓
✓
Chatbot Support
✓
✓
✓
✓
Email Support
-
-
24hr response
4hr response
Dedicated Success Manager
-
-
-
Coming Soon
Enterprise Security
-
-
-
✓
Full API Access
-
-
-
Coming Soon
SSO Integration
-
-
-
Coming Soon
Pricing
Pricing Frequently Asked Questions
One Time Use is a single $99 payment for one focus group session. You get full analytics and a standard-length insights report, but no session history or the ability to revisit your group later. Monthly subscriptions (Core, Growth, Pro) give you ongoing access, saved history, customizable report formats, and the ability to run concurrent focus groups depending on your tier.
Annual plans save you up to 17% compared to monthly billing. You'll be billed once per year at the discounted rate. Core drops from $149/month to ~$125/month ($1,499/year), Growth from $299/month to ~$250/month ($2,999/year), and Pro from $449/month to ~$375/month ($4,499/year). You can switch from monthly to annual at any time.
Concurrent focus groups are the number of active, running research sessions you can have going at the same time. For example, on the Growth plan with 3 concurrent groups, you could be testing a new campaign concept in one group, refining brand messaging in a second, and exploring a product idea in a third — all simultaneously.
We don't currently offer a free trial, but our One Time Use option at $99 is a great way to experience SmartFocus with zero commitment. Run one full focus group session and see the quality of insights firsthand before subscribing to a monthly plan.
Yes. You can upgrade at any time and we'll prorate the difference. If you downgrade, the change takes effect at the start of your next billing cycle. Your existing focus group history and data are always preserved.
SmartFocus isn't a chatbot and it's not a survey. It simulates authentic multi-person focus group dynamics with scenario-aware AI personas that interact with each other — debating, challenging, and building on ideas just like real people would. The result is qualitative depth you can't get from a questionnaire or a one-on-one AI chat.